04 Press Type · 2024

A type foundry that ships its mistakes

Press releases fonts with the rough edges left in. They wanted a specimen site honest enough to show the wonk, not airbrush it.

Identity · Specimen · Variable Fonts

01 / Voice

Let the letters misbehave

Every heading on the site runs the live variable axes, including the WONK one most foundries hide.

02 / Tooling

A tester you can't put down

Type your name, drag the weight, watch it warp. Most visits start here and don't leave for minutes.

03 / Sales

Trial-to-licence, doubled

Giving people the real, slightly-broken font in the browser sold more than any clean PDF ever did.

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A foundry that remembers its hands