01 Kiln Ceramics · 2025

A foundry that remembers its hands

Kiln had been selling online for six years and still photographed everything on a kitchen table. We rebuilt the whole front of house around the kiln itself.

Identity · Web · Motion

01 / Brief

Sell the wait, not the mug

Kiln's pieces take eleven days to fire. The old site hid that. We made the eleven days the product.

02 / System

A grid that cracks like glaze

The layout breaks its own columns on the case studies, the way a glaze crazes. Deliberate, never twice the same.

03 / Result

Pre-orders up, returns down

People who understood the eleven days stopped asking where their order was. Support tickets fell by about a third.

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