02 Halflight Records · 2025

Scoring a record label after dark

An independent label that releases almost everything at midnight wanted a site that felt like the room those records get made in. Low, warm, a little broken.

Art Direction · Web · WebGL

01 / Tone

Build for the 1am scroll

Nobody browses a label at noon. We tuned contrast and motion for tired eyes in dark rooms.

02 / Craft

Cover art that warps to the cursor

Each release cover distorts under the pointer, so flipping through the catalogue feels like handling vinyl.

03 / Launch

A drop people stayed up for

The midnight release page held three thousand people at once on a Worker. It did not flinch.

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