03 Field Trust · 2024

Mapping a thousand acres you can walk

A small land trust manages reserves across three counties and wanted people to actually visit them, not just donate and forget.

Web · Data · Cartography

01 / Problem

Giving was steady. Footfall was almost nothing. The site treated the reserves like a balance sheet.

02 / Approach

We drew each site by hand, marked where the mud is, where the bench is, what's flowering this week.

03 / Outcome

Two reserves had to add parking the following spring. That's the metric the trust actually cared about.

Next — Press Type／Next — Press Type／Next — Press Type／Next — Press Type／Next — Press Type／Next — Press Type／Next — Press Type／Next — Press Type／

◍ Up next